Felix Payment Systems

Roles

  • Co-Founder
  • Chief Marketing Officer
  • Head of Marketing
  • Head of User Experience
  • Head of Human Resources
Marketing technology stack.

Felix are a payment technology start-up who created the worlds first Cloud EMV kernel powering their SoftPOS payments acceptance platform.

As Co-Founder I worked with the executive team on the inital idea, setting up operations in Canada and ultimatley bringing the company to a revenue position.

https://payfelix.com

https://support.payfelix.com

Application admin portal (Demo)

Mobile Application (White label demo)

App design system

The following projects are a series of clients I’ve been engaged with in 2024 while offering fractional marketing services as dark pink digital.

Pin Payments

Project responsibilities

  • Sales processes re-engineering
  • Martech stack implementation
  • Sales reporting
  • Inbound/Outbound campaign automation
  • Landing page design(s)
Marketing technology stack.

PIN Payments, a subsidiary of Checkout.com are a Melbourne based Payment Gateway servicing the SMB market.

Working with the CEO and Head of Growth I implemented sales automation software and re designed sales processes to improve the performance of the sales team.

Industry Payments Exchange

Project responsibilities

  • CRM UX/UI design
  • CRM/MarTech architecture & implementation
  • Sales reporting
  • Inbound/Outbound campaign automation
  • Landing page design(s)
Marketing technology stack.

IPEX is a Payments start-up that have created a game changing software application that tests builder insolvency throughout the duration of large building developemnt projects.

Working with the CEO and colaborating with https://www.thebrandaid.com.au/ I’ve been engaged to design and implement a CRM and Marketing Automation platform. See more at ipex.com.au

Ozstream

Project responsibilities

  • Lead generation strategies
  • CRM & Martech stack implementation
  • Inbound/Outbound campaign automation
  • Strategic marketing framework
  • Messaging & product positioning
  • Website administration
Marketing technology stack.

Ozstream is an exciting start-up based in Canberra who are bringing to market an innovative mobile app. Thier app GigBridge helps musicians find and book gigs by providing a direct connection with venues, eliminating booking agents.

In colaboration with the Founder I’m designing and implementing customer aquisition strategies to support the pilot starting in December 2024.  See more at ozstream.au